Category: Latest News

Club Leadership Alliance Adds Little Owl Entertainment as Preferred Service Provider

Pipeline Joins Preferred Service Provider Partnership with Club Leadership Alliance

Using Technology to Empower Your Club’s Leadership Team: BellesBoard for Clubs

CLA Secures Preferred Service Provider Partnership with Golf Life Navigators

Second Preferred Service Provider Partnership with SUSSNER Revealed

Club Leadership Alliance Announces Preferred Service Provider Partnership with Club Capital Group

CHARLOTTE, NC – Club Leadership Alliance (CLA), in conjunction with our partner firms, KOPPLIN KUEBLER & WALLACE, McMahon Group and Club Benchmarking, is proud to introduce its first Preferred Service Provider partnership with Club Capital Group (CCG), a leading purchasing group in the club and hospitality sector.

Directly in line with CLA’s mission to rally club leaders around best practices, Club Capital Group’s philosophy is to focus on cost management while promoting best practices to help clubs reduce operational costs and boost efficiency. CCG’s no cost group purchasing model strives to empower clubs by providing their members with exceptional service and knowledge while leveraging their relationships and buying power with the top suppliers in the industry.

Commenting on this partnership, John Schultz, CEO of Club Leadership Alliance, stated, “we are proud to partner with Club Capital Group as a Preferred Service Provider. We are confident in the unparalleled support they provide to club leaders to navigate financial complexities within a club, helping them thrive in an ever-evolving industry landscape.”

Zachary McCarthy, CEO of Club Capital Group, added, “We are thrilled to partner with the Club Leadership Alliance to bring value to more clubs around the country. It’s a privilege to work alongside three of the most established and respected firms in the club industry and we look forward to being a value add to the CLA’s trusted club focused solutions. “

About Club Leadership Alliance: Club Leadership Alliance is a premier organization dedicated to providing resources, education, and support to club leaders across the industry. With a mission to empower clubs to thrive and rally club leaders around best practices, CLA fosters a community of collaboration and innovation.

About Club Capital Group: Club Capital Group (CCG) is a performance improvement consultancy, specializing in cost management while helping clubs reduce operational costs and increase efficiency. With their extensive network of relationships holding over $130B+ in buying power, they promote best practices at no cost to private and public golf clubs, wedding venues, and hospitality groups.

For inquiries, please contact: Christy Latimore, Operations Lead, at

CLA Preferred Service Providers

That’s a Wrap for 2023!

Why is Storytelling so Important?

Do you know your Club’s story? Can your Board and your staff confidently answer that question? If not, it’s time to put in some work.

Storytelling can captivate an audience, evoke emotions, and memorably convey your message. Storytelling is the most effective way to build brand identity, rally members around a capital project, and motivate employees. Why? Because stories elicit emotion.

Consider your most recent big purchase, “Did you feel good about it?” Notice the word, feel, that is an emotion. The right story will sway you, but you need to know what you are selling. Yes, selling because everybody is selling something, whether it’s a product, a Club membership, or an idea. Nike is selling you an attitude (Just Do It), Southwest Airlines is highlighting a passenger-first approach with low costs, and your favorite insurance company is selling you the peace of mind of knowing you are protected.

From browsing the websites of dozens of Clubs, most believe their story is their history. They list when they were founded, and the rest of the “About Us” page reads like a resume with dates and a quick blip of what they accomplished. This approach does not work because it reads like a middle school history exam. Off the top of your head, can you tell me when the Revolutionary War started? Probably not. However, you do know why it was necessary. The “Why” is the motivation for your story. How do your members feel about belonging to the Club? Describe the atmosphere, build a narrative of whatever it is, and then share the vision. Show me pictures of your members having fun, not empty dining rooms or a vacant swimming pool.

For stories to work, you need characters, people smiling, enjoying the company of others, and using the amenities. Solve a problem, explain why your lifestyle is the one for me, and back it up with visual words like “Imagine” and “Discover.” Those words transport us, create intrigue, and, most importantly for you, keep prospects reading about your Club.

Crafting your story takes time and expertise. Get a facilitator to help you brainstorm ideas, whiteboard the emotions, and establish your point of view. You then need to rework the mission and the vision statements to identify what was revealed. Then, teach the team the new messaging and share it so that it becomes memorable, builds community and loyalty. Post it on the menus in your restaurants, member bills at the bar, or the video screens throughout your clubhouse so that it becomes a part of your fabric.

You, too, are a brand. People choose to join your Club, so in this competitive marketplace, make their decision an easy one.

Club Leadership Alliance Partners With BellesBoard to Offer Club-Focused Board Portal

Club Leadership Alliance Partners with BellesBoard to Offer Club-Focused Board Portal

Charlotte, NC, (September 2023) – Club Leadership Alliance (CLA) is partnering with nonprofit software expert BellesBoard, to offer the CLA Board Portal, an online board and member management solution created specifically for private clubs.

The CLA Board Portal, powered by BellesBoard, is a secure, cloud-based platform that increases efficiency and alignment among club boards, directors, committees, and management teams. With club-specific modules focused on areas like the new member intake process, governance pipeline, and connection to industry best practices, the CLA Board Portal is a powerful resource adopted by a growing number of top-performing private clubs.

For John Schultz, respected private club industry executive and CEO of the Club Leadership Alliance, adding a club-specific board portal has advantages for all stakeholders. “The proprietary information shared by the expertise within this partnership adds significant value to the CLA Board Portal, above and beyond the many benefits that come with generic board portals. From key performance indicators to the searchable resource center, the CLA Board Portal offers numerous opportunities for club boards, committees and members to advance their understanding of their club and the industry.”

Features of the CLA Board Portal include:

  • Meeting scheduling
  • Availability polling
  • Online document storage and dissemination
  • Meeting management/online voting capabilities
  • club-specific governance pipeline/nominating committee capabilities
  • club-specific new member intake and waiting list management capabilities
  • Club Performance center with valuable information provide by CLA and its partner firms, KOPPLIN, KUEBLER & WALLACE, McMahon Group and Club Benchmarking

To learn more, visit