Pipeline Joins Preferred Service Provider Partnership with Club Leadership Alliance
CHARLOTTE, NC – Club Leadership Alliance (CLA), proudly secures Preferred Service Provider relationship with industry veteran Pipeline Agency, a brand marketing agency for clubs and communities.
With decades of experience, Pipeline’s foundation is built on building a greater sense of belonging for prospective members, current members and employees. Their approach combines traditional lifestyle brand strategy and relevant marketing techniques to build brand, invigorate members, and establish a pipeline of prospective members for years to come.
“I’ve been a longtime supporter of Pipeline. They are a dynamic force in this industry in the way they formulate a brand conscious approach to all facets of club marketing.” says John Schultz, CEO of Club Leadership Alliance. Schultz says “Not only are they remarkable in their work, but the resources they provide as educational tools, from their newsletter to their podcast, solidify their stance as leaders within the industry and are what clubs need to focus on to distinguish themselves in an increasingly complex and competitive landscape”.
“We are thrilled to join the Club Leadership Alliance as a Preferred Service Provider. This partnership marks a significant milestone in our journey as innovators and collaborators in the evolution of clubs.” says Shannon Herschbach, Co-founder of Pipeline. “CLA’s commitment to excellence and innovation aligns perfectly with our own values and mission to create meaningful connections. We are excited to collaborate with other PSPs and the extensive network of visionaries that CLA represents, to drive enhanced value to clubs everywhere.”
About Club Leadership Alliance: Club Leadership Alliance is a premier organization dedicated to providing resources, education, and support to club leaders across the industry. With a mission to empower clubs to thrive and rally club leaders around best practices, CLA fosters a community of collaboration and innovation.
About Pipeline Agency: Pipeline is a brand marketing agency built for clubs and communities. Their marketing services help membership and lifestyle communities discover and tell their best stories in a way that attracts and engages new members and residents.
For inquiries, please contact: Christy Latimore, Operations Lead, at christy@clubleadershipalliance.com.